Sponsor Profiles

Headline Sponsor

Molson Coors brews & distributes with one important mission, delighting the world’s beer drinkers. Operationally our focus is to be first choice for customers & consumers and this underpins everything we do. Our portfolio includes 2,000 of the best names in the business across beer, spirits, cider, wine & soft drinks. With a Wine range of 700 wines, 400 exclusive to on-trade and 150 Molson Coors exclusives, from reliably great house wines, to a sophisticated selection for celebrations, Molson Coors enables you to assemble the best possible offering for you and your business


Associate Sponsors

Bacardi Brown-Forman brands is a vibrant and dynamic spirits company founded from two inspirational families. Both families have nurtured and developed our business from humble beginnings to become the No.1 premium spirits company in the UK.

Our enviable portfolio of premium brands, that stretch across many categories, have been built over many years. Quality, prestige, craftsmanship and creativity are at the heart of everything we do. This is something we are very proud of.

Bacardi Brown-Forman are committed to promoting responsible drinking. A strong guiding principle we adopt across our entire business and we are committed to continuing to build the sustainable business practices we have already become known for.


BOC Sureserve is the leading dispense gases supplier in the UK. BOC Sureserve is renowned for tried and trusted gas systems for reliable drinks dispense. Choose from our range to find the one that meets your needs. You’ll find you can depend on BOC Sureserve for the best equipment solutions based on the latest technology.  BOC Sureserve offers a total dispense gas management service. We do more than just deliver your gas cylinders on a regular basis – we also connect cylinders, remove empties, manage cylinder stocks and provide guidance on dispensing gases, dispense equipment and cellar safety.


CPL Online provides cutting-edge digital learning and staff engagement tools within the licensed hospitality and retail markets. We supply products to large scale operators and evolving organisations with growth aspirations. The CPL Online Console is central to all we do. This intuitive platform facilitates team engagement, motivation and progression. Focused content curation addresses compliance legislation, along with the needs of in-house service standards. We serve over one million online users, who benefit from our e-learning modules and engagement tools that include appraisals, surveys, events, social learning, messaging, authorisations, career pathways and live quizzes. Our products are delivered through our web portal or branded app and activity is tracked through our big data platform. This ensures powerful reporting capability and controls, helping to manage training and development programmes. The breadth and scale of data, alongside our parent business CGA and key industry partners, provides exciting opportunities to unlock insight and create dynamic, technology-based learning methods.


As a trusted partner to businesses in the licensed hospitality and retail sector, CPL Training pride ourselves on providing training and learning solutions that benefit our customers. We specialise in all areas of licensed hospitality training, which includes courses designed to help you manage your estate, control your investments and ensure compliance. We work hard to bring you more courses which are topical, functional and vocational. From Mental Health First Aid to Managing Site Investments, we can assist you in achieving your business objectives. Whilst you may know us as a personal licence training provider, we are experts in the field of licence application services, including Personal Licences, Premises Licences, and Minor and Major Variations. Whether it’s professional development for staff or licensees, we can help your business to grow, develop and achieve.


Davey Co. provides a unique and comprehensive range of services to the licensed property and business sales market. We offer a complete, professional solution from pre-sale valuation and marketing advice, business consultancy services, bespoke business sale packages from totally confidential to full and open marketing and a unique mid-market corporate sales and acquisitions service.  Davey Confidential offers a unique off-market acquisition and sales service aimed specifically at growing, niche multiple site operators at the quality end of the licensed property market. We have five strategically placed regional offices in Oxford, Leeds, Bristol and London with our Head Office being based in Nottingham.


Headquartered in Edinburgh, HEINEKEN employs around 2,000 people. In addition to being Britain’s leading cider and beer business, HEINEKEN owns around 1,050 pubs through its Star Pubs & Bars business. We are passionate about our cider and beer brands and the outstanding service that we offer to our customers. Our unrivalled portfolio of brands includes Old Mout, Foster’s, Heineken®, Strongbow, Desperados, Kronenbourg1664, John Smith’s, Bulmers and Amstel backed by a full range of niche and specialty brands.


Merchant's Heart

Merchant’s Heart is a range of seven premium spirit enhancers, designed to accentuate the carefully crafted flavours in premium spirits, a new innovation from one of the world’s leading drinks companies, Suntory.

A collective of world-leading bartenders from the UK’s best bars were invited to help devise the ultimate mixers, the ones they dreamed of adding to the best spirits in their own bars. Suntory’s expert scientists examined the effects of carbonation, garnishes and ice cubes on the drinking experience, and honed the Merchant’s Heart liquids.

Merchant’s Heart is committed to creating exceptional drinking experiences, through exquisite flavours, perfect carbonation and a focus on the joy of experience and ritual.


Poppleston Allen solicitors is the largest firm of specialist licensing in the UK; dealing exclusively with alcohol and entertainment licensing, regulatory crime, gambling and related training. As a result, it employs more licensing experts than any other firm to provide an unparalleled licensing service. Each year the firm is entrusted to manage over 6,000 applications of one sort or another by some of the country’s leading retail and leisure brands. This ranges from national pub companies and restaurant chains to independent operators, nightclubs, fast-food brands, cinemas and gambling operators.


UCC create and manage coffee experiences for the most dynamic businesses in foodservice, hospitality and retail. And we make every cup of coffee count for every customer.  We provide the leading Total Coffee Solution. Exceptional coffee, world-class equipment, data-driven training, market-leading service and on-trend insight – it all plays a part in making the coffee experience truly exceptional for an operator and their customers. So, we offer it all. We work in partnership with our customers to implement the right coffee, equipment, training, and servicing and support structure for their needs and goals. That’s why our customers outperform the market.  Our unmatched seed-to-sip model and global network of coffee hubs demonstrate our ability to deliver and grow with our customers.  We have market-leading experience, insight and knowledge, retaining a flexible business mentality to deliver coffee with ambition, and consistent quality in every cup.  Our Total Coffee Solution delivers coffee excellence. Guaranteed.

Created in 2018 by the merger of the Association of Licensed Multiple Retailers (ALMR) and the British Hospitality Association (BHA), UKHospitality provides a unified voice for hospitality; coffee shops, contract caterers, hotels, nightclubs, pubs, restaurants, visitor attractions and much more.  Representing more than 700 companies in a sector that employs 2.9 million people, UKHospitality speaks for a sector that represents 10% of UK employment, 6% of businesses and 5% of GDP.  UKHospitality seeks to unlock the industry’s full potential as one of the biggest engines for growth in the economy and to ensure that the industry’s needs are effectively represented by engaging with government, the media, employees and customers. Our key priorities are the future workforce of the sector, tackling the excessive tax burden the sector faces and ensuring that regulation on business is proportionate.


Venners Compliance is the UK hospitality industry’s most hands on provider of food safety, health & safety, finance and operational compliance services. Our solution melds auditing, cloud-based software and training to impact across all areas of your business, helping you manage a more compliant multi-site operation.

Venners Compliance is a unique proposition to multi-site hospitality operators in that we provide an all-encompassing compliance solution, delivered hands-on through auditing and consultancy. We cleverly blend cloud-based functionality and audit reporting to help you eliminate the risks associated with food safety, allergens, health and safety, operations and finances. Our compliance services empower corporate governance, reduce losses and help you protect your customers and staff.

To get a tailored compliance package for your business, visit www.venners-compliance.com or call 01276 620 866


Zonal is the leading provider of hospitality technology solutions to over 16,000 leisure and hospitality businesses across the UK. For over 40 years, we have been working with clients to enhance the guest experience by building a powerful integrated solution.

As a founding sponsor of the MA500 we are proud to collaborate and work closely with a wide variety of members as customers. Zonal is dedicated to providing hospitality businesses with the tools to efficiently increase profits, manage stocks, engage with customers, and streamline processes.

Zonal offers an impressive range of solutions to support each step of the customer journey – including mobile ordering, online bookings, table and kitchen management and customer marketing through loyalty, all tightly integrated with EPoS.

With a dedicated marketing technologies division, Zonal unlocks the power of integration by bringing marketing, IT and operations together through a creative suite of products.

An independent customer group has been established for over seven years where MA500 customers have the opportunity to learn about new technologies and contribute to Zonal’s product development strategy.