Pernod Ricard UK is part of Pernod Ricard, the world’s second largest drinks supplier in the wines and spirits industry. Holding one of the most prestigious brand portfolios in the sector, it is responsible for the sales, marketing and distribution of 19 of the top 100 brands worldwide. Pernod Ricard UK has identified the following key priority brands in the UK market: Absolut, Jameson, Beefeater, Plymouth Gin, Monkey 47, MALFY, Lillet, The Glenlivet, Chivas, Malibu, Perrier-Jouët, Kahlúa, KI NO BI, Campo Viejo, Brancott Estate, Olmeca, Havana Club, Jacob’s Creek, Martell, Aberlour, Lamb’s, Ballantine’s, G.H.Mumm and Wyborowa.
Premium is synonymous with everything we do at Pernod Ricard UK; from our brands to how we interact with our customers. With one of the finest collections of drinks brands in the world, we have earned ourselves a solid reputation for our unrivalled offering in premium drinks – brands that embody heritage, quality and provenance. We see great opportunities in the UK market for premium spirits, wines and champagnes and so are delighted to be supporting the MA500. In today’s fast-moving and competitive on-trade environment, it is imperative that bars, pubs and restaurants are able to effectively evolve and reposition their trading concepts in order to remain relevant to consumer demand.